Naming Your Business: 10 Simple Dos and Don’ts

Naming your business with an appropriate business name is the most significant step in starting a new business. A good product or service backed up with a smart name can quickly make your business the talk of the town.

Naming your business can sometimes become a complex process. There are choices to make and there is no single, exact solution.

Here are some dos and don’ts to help you create the right name for your business.

  1. Make your business name memorable and easy to remember. It should be short, easy to say and easy to spell.
  1. Stay away from unfamiliar words or tongue twisters. It is easy to make a mistake and forget this rule as you would want to create a business name that is unique and stands out in the crowd.
  1. The name should have a good tone and be flexible so that you can add new products or services without having to change the business name.
  1. While naming your business keep in mind that good business names have positive visualization, the name you choose should remind customers about something pleasurable.
  1. Create a name that expresses something related to your business. Use a word that is associated with something your customer will love. Find expressions and alternative words. Look for translations of the words and connotations such as animals, color, actions, people and plants.
  1. Attract your target market by creating a business name that generates a sense of security or romance or adventure or excitement. Imagine the people whom you want to serve and see if your name appeals to them.
  1. While naming your business use trendy names carefully as many trends become out dated quickly.
  1. Ask some of your friends to spell your potential business name. Many words have more than one spelling. Like the name Insightica, though it is unique enough the name can be spelled using site or sight. Let your business name go through a spelling test before you finalize.
  1. If your business requires a web presence, find out if the domain name is available. Register the name as soon as you finalize, even if you do not plan to create the website anytime soon.
  1. Before you finalize, check the meanings in a few different languages and make sure it is not unpleasant or distasteful. Also, spend some time to research if any other business is using it. Once you finalize, protect it by registering the name with your county or state office.

Naming your business in the right way will convey the expertise, value and exclusivity of the product or service you have developed, and above all, create the right marketing recall.

Although business naming can be a complex process, for new businesses it is essential to get it right. The name establishes the initial connect between the business and its consumers. The impression consumers get from the name will indeed affect how your business will perform in future.

What Defines a Serious Business Buyer?

Individuals who desire to purchase an established small business must be well prepared before the search process begins. Well managed, profitable and successful businesses are in short supply and very high demand. Business owners and business brokers alike have little patience and interest in wasting their valuable time with buyers who have not taken the appropriate steps to demonstrate that they are fully prepared to acquire a business.

How does a buyer define themselves as being a “serious” candidate and not a casual, curious, tire kicker? The goal of this article is to outline the steps that a business buyer should take in advance so that they can stand out and be recognized as a serious and credible buyer?

Let’s start with a few examples demonstrating who is NOT a serious candidate.

  • I want to buy a small business in the area but am not sure what type yet. Can you send me information on three of the businesses you have listed for sale – the industrial manufacturing business, the durable medical equipment company, and the online retailer?
  • I am still working at my current job but am contemplating leaving the firm and purchase a business within the next couple of years.
  • My background is entirely in the printing industry but I want to make a change and thought about buying a wholesale chemical products company.
  • I have a little money saved up but need to get a loan to purchase a business. I am not sure how much I would qualify for or how large a business I could afford.
  • I want to buy a business but will need the seller to finance the purchase. I will pay them back entirely out of the future cash flow of the company.

Preparing a business for sale takes considerable work on behalf of the business broker and seller. Just a few of the steps include valuing the business, preparing the Confidential Business Review (executive summary), and organizing all of the corporate, financial, and tax documents. For a buyer to be recognized as a serious candidate, they too have work that needs to be accomplished prior to being in a position to venture in the marketplace and begin assessing business opportunities.

So, what makes a buyer a serious candidate?

  1. Personal profile and resume

Construct a detailed personal profile and biography. Not only will the seller need to see this document but any bank requires this as well. A resume is just a starting place. The document should cover the following questions:

  • What is your education and work experience?
  • Who will be buying the business? Just you, you and your spouse, a partner, an investor?
  • Why you are interested in buying a business?
  • What is your investment criteria?
  • What transferrable skills do you possess that qualify you for managing the business?
  • How will you be financing the acquisition? If bank funding will be utilized, a prequalification letter should be included. How much money do you have for a down payment?
  • What is your timetable to complete the acquisition?
  • Who is your advisory team? Which attorney will be drafting the Asset Purchase Agreement and facilitating the closing? Do they have experience with business acquisitions?
  • What are the contingencies for the business acquisition? Do you have to leave a current job? Do you have to secure funding from a partner or a bank? Do you have to relocate and sell a house?

How will the buyer be funding the purchase?

Buyers should be knowledgeable about the size of business they are qualified to purchase. Will the buyer be utilizing personal funds for the transaction or will third party financing be used? Most acquisitions (without real estate) require 25% of the purchase price as a down payment. (Funds needed for closing costs and working capital are often provided as part of the loan package and can be financed.)

Buying and selling a small business requires a two way exchange of information. The buyer should be ready to disclose the amount they can invest and have a detailed plan on how they will finance the entire transaction. The idea that the seller is going to finance the sale is not a plan and this type of buyer will be quickly dismissed. Business brokers can be a great source for recommendations on which lenders are appropriate and likely to finance the business they represent.

The buyer should have a current personal financial statement prepared. If bank financing will be utilized, the buyer should be clear on their borrowing capacity and have a lender prequalification letter in hand (a banker can prepare this in a matter of hours). Don’t expect the broker or business seller to provide complete access to sensitive and confidential business documents without receiving assurances that the buyer has the appropriate resources to either purchase the business outright or obtain a business acquisition loan.

What industry experience or transferrable skills does the buyer have?

The optimal situation is when the prospective buyer has direct industry experience. This is especially pertinent when bank financing will be involved. Obviously, every business is different and each will have unique requirements for successful ownership. For some businesses, the buyer may be able to satisfy this requirement by having related practical work experience or transferrable skills. Certain businesses may require licenses, certifications, or a particular expertise to operate. If the buyer does not possess these it will be critical to confirm that there is a manager or key employee in place that has these qualifications. In other situations, the business may be very specialized and a buyer lacking a critical credential will be disqualified from obtaining bank funding. These issues should be discussed early in the process as the business broker will need to determine if you are managerially qualified to operate the business.

What is the type of business the buyer is seeking and why?

A serious buyer has developed a detailed and concise “investment criteria” for the business they seek to acquire. Several of investment criteria attributes will include the type of business, the industry, the geographic location, the size of business, and the price/value of the enterprise.

Serious buyers will focus on enterprises which are suited to their background and qualifications. A buyer who inquires about an industrial packaging distributer, a restaurant, and a custom millwork company will not be treated as a serious candidate. Having an investment criteria that relates only to “profitable businesses” or “those businesses which generate a minimum of $150,000 in cash flow” without regard to the business type, industry served, geographic location, and size is a clear red flag that the candidate has not put the proper time into honing their acquisition objective.

  1. Realistic expectations.

Successful entrepreneurs recognize that there is no such thing as a perfect company. Business ownership involves taking on some level of risk and acquiring a business is no different. Buyers who seek to purchase a business 100% free of any flaws will be searching for a very long time. There will be areas of improvement for every business and the buyer will have to make a decision as to which negative elements are acceptable and which ones are not. Buyers who are too risk adverse may just not be cut out for small business ownership and being an employee is a more suitable career objective.

Additionally, buyers often fail to realize that there is a limited supply of great businesses for sale… those that have year over year revenue growth, excellent profits, and bright prospects for continued advancement. Many of these businesses sell for the full listing price and for these types of successful businesses, buyers should be careful when submitting an offer less than 90% of what it is listed at. Most of the time there are a multiple buyers who are evaluating the business and those candidates who submit, either a low-ball offer or an offer with unrealistic terms attached, will be wasting the valuable time of all parties involved not to mention possibly burning a bridge with the business seller and eliminating themselves from consideration.

  1. Ability to react quickly

A serious buyer is well organized, has done their research, and knows what they want and what they can afford. They are decisive and capable of moving through the process in a timely and methodical fashion. If a partner, spouse, or investor will be involved in the acquisition, these individuals are consulted with in advance and are in agreement with the defined objectives. If advisors will be assisting in the evaluation, the advisors are aware of the acquisition search and are on standby for their assignment.

A serious buyer should have an understanding of how businesses are valued in addition to a comprehension of the typical steps in the acquisition process. They are prepared with a list of well thought and detailed questions designed with the objective of determining if the opportunity meets their investment criteria. A serious buyer recognizes that a quick no is far better than a slow no and they tackle those gating issues from the outset that would disqualify the business from being acquired. Once the opportunity is qualified a serious buyer is in a position to make a ‘realistic offer’ and provide a letter of intent or terms sheet. A professional support team has been identified for the drafting the Asset Purchase Agreement and facilitating the transaction closing. Lastly, a serious buyer will understand the due diligence process and already have their checklist in place. Funding for the acquisition has been planned and money for an earnest money deposit is liquid and available.

  1. Professional Communication

A serious buyer is honest, direct, and forthcoming. Now is not the time to be cagey, cute, or evasive. You want to convey at the earliest opportunity your investment criteria, time table, financial wherewithal and reasons for pursuing the acquisition. This type of communication will build a foundation of trust and honest dialog in the weeks ahead. One viable solution for a serious buyer is to retain a business broker to assist with the search and business qualification. This approach provides far better results than a haphazard approach of firing off requests for information on any business posted on-line that catches their fancy. The business-for-sale industry is not the real estate industry. There are no open houses. This is a highly confidential process where professionals are involved and retained to protect the sensitivity of the business for sale data. A buy-side broker is paid by the prospective buyer for the time, energy, and work that is generated on their behalf. They are compensated to produce results.

There is nothing worse than going through the myriad of steps in preparing a business for sale to find a buyer that is not properly prepared nor has gone through the logical thought, planning, and preparation steps for acquiring a business. We have outlined the information that a business broker and seller needs when qualifying a candidate as a serious buyer. In order to close a transaction all of this information is required so it best that the buyer come prepared with this data at the outset. Few parties in this arena, want to have their time wasted or patience tested. The bottom line is that when you find the right business you are in a position to act and make a realistic offer. Successful businesses are few and far between and often receive multiple offers. Why should the business broker and seller invest time in you?

How to Think Differently in Business

To hit gold in business, you have to think gold. What is your business all about? How do you intend to maximize profits? Here are tips on how to think different in business:

Think back to the future

Don’t wait till the harsh business storm hits your business; rather, always think of what to do better or next. For example, what are the things you need to put in place to ensure business growth? What stage is your business on the business chart, that is, in areas of development, growth or decline? Is your business vision realistic? What is your current profit margin? What is your intended profit margin? How do you intend to speed up your productivity? Evaluating your business, keeps you prepared for the future.

Believe your ideas are valuable

Always think your glass is half full. Think about possibilities not only about likely constraints. As a business owner, you have to nurture a positive mental attitude; believe things will work out fine. If there are possible risks, device means to avoid or manage them. Risks are unforeseen, but you can plan ahead to avoid or mitigate them. Being positive in business enables you take a chance on yourself, be bold to take calculated risks, and believe you are adding value, even when the numbers say otherwise. That is a way of thinking differently in business. Dig beyond your current offerings

Do not just view things on the surface. Think intensively and carry out research on other ways your business can benefit your target market. Reflect on the true realities of where your business stands at the moment. What are your business challenges? Classify them and analyse them to see how you can make a difference. Outline your business SWOT analysis (Strengths, weaknesses, opportunities and threats). Go beyond the surface; be realistic.

Your competitors are watching

Understand your business environment; be familiar with your competitors’ strategies – if you are not, you can bet that your competitors are doing their homework. What resources do they have that surpasses yours? How can you leverage to collaborate and partner to get the necessary resources? What’s the best way to build more goodwill? Do a survey on your business, and be cautious of the events happening in your business environment. It’s business, so be prepared for the competition. Business is about profit making and goodwill, be focused on these objectives.

Create a war-room

Now that you know who your competitors are and understand your type of business. Identify the threats and evaluate them. Compare your business to your closest competitor. Be battle-ready. Draft a graph of your sales and profits. Can your business survive in business storm or in an unstable economy? Figure out what you can do better? What is not working? Are your key employees performing as expected? Carry out a performance appraisal. Take action: pave the way for more business improvements, do some advertisements, up your business game. Remember it is a game of profit, and that should be your aim. Thump your chest

What makes you outstanding makes you great. Build on your business competence and promote it. Every product or service must have its own uniqueness, that thing that makes it different from others. Device means to make your business goals and objectives unique. Distinctive competence is that special attribute that shows how your business is similar to your competitors, but different in aspects of branding, concept and product offerings.

Business is nothing without profits. A business seed can only grow if the business soil is fertile, and the fertility starts from your business thoughts. Be better by thinking differently.

How Will My Small Business Benefit by Having a Website?

Overview

Running a small business takes a lot of work. Every small business owner would like to see their business in the best position to grow. One of the surest ways to invest in your small business is to have a website. There are still a lot of businesses that do not have a website for their customers. In today’s online world people expect to be able to do an online search and find your business, products & services there. If you want to take steps to improve your small business, this is one essential place to start. Here are a some benefits for your small business having a website.

Brand Recognition

The vast majority of customers today use the internet when they are searching for the product or service they need. By owning your own website, you will be able to extend the overall presence of your business, being both offline and online. There are a lot of small businesses that do a lot of their marketing online. Not only does this save money, but consumer studies show that this is more effective as well, since your potential customer is already online using their mobile device to search for you. Your website can provide all the information about your business, products and services you provide, how they can contact you, maybe even shop online for your products 24/7, you can offer helpful information, tips and hints and you can provide photos of your business, team, products and testimonials from happy customers. Your website is your representing your brand online.

Customers need to know that your business has a product or service to sell. Many customers are searching for quality products and services at a great price. However, it will be very hard to find your business if you don’t have a website. Building a quality website will drive traffic over time automatically to your website. This increases the amount of people who see the products or services that your small business offers. Always take the time to build a quality website, with quality information, in order to build up your web traffic.

Higher Profits

There are few things as impactful in marketing in today’s world as having a website. If you want higher profits in your business, it is important to invest in a website that will drive customers to sign up for your newsletter, call you for a quote, buy your products direct from your online store or call you for more information about the services you offer. Over a period of time, this will lead to higher profits in your business. Every small business owner wants to increase profits in their business over the long-term. Dollars spent investing in a quality website that is customer friendly will yield many more dollars for the business in the future. All small business owners must think about the long-term trajectory and vision of their business and seriously consider investing in a website.

Final ThoughtsThere are many small businesses today that do not have a website. They either do not understand the importance of owning their own website and the benefits to their business or they think they do not have the money to invest in one. A good question to consider is what money are they losing to their competitors (who are online)?

The good news is that this is now easier than ever before to get a website. Please visit for more info related : advertisingreporter amateurcredit analogfree animalratings animelesson anmri annualalert annuityequity antifriends appraisalroom approvedreview aranked architectseek arenatennis astrologyclipart astronomychat audioboom automobileescrow autostations availablereports badodds balancecream baldprevention bankingherald bannervan bargainheads baseringtones battlecheck beautyeyewear bellyaccessories beveragemobile billingpackage bingocounter bingothemes biographyseries birthdayinsider bizpi blindcheck blockerfree blockmoms blocksigns bloodmissions bloodmovies bluetoothlasers bluetoothspecialist boardusers bohemiantoo bondcoupon bondedcompany bonusspins bonusterm botarticle botpros bouncethru boxwholesalers breastbuys bridgedigest bridgedigest bridgemanual broadcasttower brokeryou brusselspackages buffalowindows buildher bureaudirectory burnedyou businessowl bustmoves butttext buycultureboxes byemeds cakedeveloper calculatortv campinggadget campingprofessionals campuspods camsupplier candidcard capitalrooms capitaltrip carclues cardanalysis cardexaminer cardliquidators cardmarketers cardpyramid cardtrek carinsurancelive casinothings cellrank celltraders cellularbus centralbets centralspy ceomonthly chattickets cheapmessengers cheapmixes cheapspecialists cheerfulguy chesswhiz chicclick chocolatedealer cinemavoice citiesus citycalculator civilpride classpresidents classroomsearch classsitter cleanfaces cleaningfeet clickdebate clickfail clickphobia clientpodcast clinicalapps clubanalyst clubmonetize clueflu codeshift coedclassifieds coffeecupsnap coldtomato collectiverewards commoditypost commoditysearch companyville completewords comppoker computerfly computershuffle condominiumdirect confidentialdirectory consultingnurse contestreview contractalert conventionbus corporatebrain cosmeticphotography cospecials coursevideo cozyslings creditcardshock creditcleansed creditsheriff crimeads crisisclub cryptonite07 cubazine currencycow currentcomics cyberflorists cyclingmonthly datetunes datingopportunities dearpublic debtmetric decaturmaps deliverytax deluxereservations democraticpeople denimcolor dentalseats dermatologistlocator desertdigest designerrate detailsports detectivelinks detectmesothelioma developmentvalues devweekly differentmoms digitalarms directorydashboard directorydisc directoryexpo directoryrobot directpatrol disastertalk discdash discdash discountcocktail discountinsecticides disguiseme disputespecialists doesnthear dollarmenus domaincomposer dominatrixshow dominolessons dontsin doubletub dovolena-maroko.info downloadfinancial dreamerhomes drivingcalculator droidguide drugstoresales dudethings dumbrule dumpclick dvdpath earninglife eastdesmoines economydirect editfrog egonews electrofunds elevatorpitchers employmentcar employmenttracking encyclopediachannel endlesswings entrepreneurconvention environmentalbasics ethanolcity eveningsearch excellentguarantee exchangerating expensivejewels ezsavers facevitality factbuster faithadvisor fakeframes familypasses familystockexchange familystockexchange fantasybars fanzap fastvelocity favoritenewspaper favoritestudent favoritetech federalbus federalcalendar feedingmethods femalehumor femaleteam fertilityquick filthyapartment financialmove findairconditioning findbling finddecisions findgraphs findlimits finishingpaste firewallremoval firsttimeshopper fishtropic flooringbid floralworkshops florencetrips floridastadium flowercheck flyingtutors flyingtutors fmster foreignscout forensicsinfo fortunenames forumfee forwardfinancing fraternitynetwork fraternityphotos fratreunion freebiofuels freetelegraph frozencuisine funeralshow funnyvisions gadgetflash galaforum gameadministrator gamertrash gamingtransactions golfdevice golfingbet goodlosers gotforum gourmetvitamins greatestwalls harmlesspeople hatrat hdschedule hdzine heavycouple heyville hobbyweekly holidaylocal homemadetips hostesstraining hubsave hugebeast humorcheck identityswap indianapolispsychologists informationdoor innovationbranding insiderate insurebuys internetmine investmentrankings irareturn itexplained itssolid jailfood javaanalysis judochat kosherlunch lapcovers launchfinder legendblog lightningpatrol linkpirates liquorjacket littlearticles liveinformer livemomentum loanfreeze localtownhouses logoarchives longbomb louisvilleconnections lovesfoods loyaltytrip magazinecards malesalons mallpass mangaboard.info marketinggang martialartsemployment materialclub medicationswap meminutes mentorself metroavenue midwestmeat milantrips miningoperator miraclespeed mobiledecoration mobileirons mobilejudge mobilesetting mobileteleconference mobiletonight
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